A political coms strategy for anyone who wants it, or; imagine if Labour had their shit together

CAVEAT: I'm just some idiot.

The UK has yet another new Prime Minister who is once again promising basically they same shit they all have, in a slightly different font. There are jokes akimbo* and speculation galore about why exactly we keep doing this and here's the thing: I may just be some dipshit, but I don't think this is a complicated question.

They all keep trying the same thing. Up and down this country people have been yearning for a government who will materially improve the conditions of their lives, and one PM after another fails to do that, for exactly the same reason their predecessor failed to do that.

What the UK needs, quite obviously, is serious investment. Investment in its infrastructure, and in its people. All of which would have economic benefits in the medium to long term, but which is expensive to get going. And this is where everyone seems to stop talking.

There's no money! There's never any money! We can't afford to do any of the things that are necessary to wrest the country out of its current state of stagnation. There's no money and no government has been willing to get money.

Broadly speaking there are three ways for a country to get money: through borrowing, through raising taxes, and through immigration. For years now, everyone has refused to do any of those things.

And I get it. It's been very easy for each of those to be spun as inherently bad. There's already such a large deficit! No one wants their tax bill to go up! Racism!

I think that is a big part of the problem, to be honest. No one has confidence in their ability to craft messaging to counter all the bad press those three ways of making money have had. So I've decided to have a crack at it, for any cowardly politicians out there.