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Film

Collected Ideas for Saving Cinema, An Ongoing Discussion Between Me and Jamie Drew

Janina Matthewson

• 2 min read
Nicole Kidman sits in an empty cinema in a pinstripe suit gazing at the screen in rapt attention
Nicole Kidman can't do it all on her own.
  • Fewer ads. Obviously fewer ads and also the ads should only be allowed to be shown before the trailers. Like, you get a couple of ads, then you get trailers, which are more fun, then the movie. It used to be this way. It could be this way again.
  • Also, while we're at it, stop putting trailers on the internet. Or at least don't put them on the internet immediately. Remember how exciting it was to learn about an upcoming film for the first time by seeing a trailer for it in the cinema? Bring it back!
  • Short films before movies instead of ads!