Why are they marketing the Johnny Depp (gross) Christmas Carol like this?

Johnny Depp (gross) is in a new adaptation of A Christmas Carol. This is gross, but whatever. We've long since learned that there's no such think as cancellation, we have only to be disappointed in that fact over and over again.

But something else is going on here.

Something really strange.

Obviously I have not read the screenplay for this film, I have no information outside of what's online, but what's online makes it seem like a pretty standard adaptation of the novel.

It's directed by Ti West, who's mostly known for his horror trilogy, X, Pearl, and MaXXXine, so presumably they're going for a spookier version than the Muppets, but from the cast list alone it seems to follow the pattern we all know.

Jacob Marley is there, played by Ian McKellan (disappointing). There are the ghosts past, present and future. Rupert Grint is Bob Cratchitt, Sam Claflin is nephew Fred.

The full cast list isn't up anywhere, but based on what's there it all seems normal.

But they've just released the first poster and the first trailer and they're both kind of odd.